Company Fact Sheet

Fiskars Logo

Fiskars Corporation is a leading global supplier of consumer products for the home, garden and outdoors. The oldest and most respected company in Finland, Fiskars was established in 1649 in Fiskars Village approximately one hour from Helsinki, Finland. Fiskars is headquartered in Helsinki and its North American subsidiary is based in the U.S. in Madison, Wisconsin. The product that made Fiskars globally known is the iconic Orange-Handled Scissors first made in 1967.

Background
Today three strong business areas drive growth:

  • 45% Home & School, Office and Craft
  • 35% Garden
  • 19% Outdoor

The company has three key international brands:

  • Fiskars
  • Iittala
  • Gerber

 
Fiskars is the World’s #1 Scissors Brand™

  • Fiskars has sold over 1 billion iconic Orange-Handled Scissors since 1967
  • The orange color was introduced in 1967 as a young designer was reinventing metal scissors with the first all plastic handle. The first prototype handle was created using the orange dye left over in the molding machine that was used in the production of an award-winning juicer

Fiskars is a leader across Garden, Home, School, Office, and Craft categories in the U.S.

  • #1 brand of scissors – over 1 billion sold
  • #1 teacher recommended brand
  • #1 trimmer brand in craft
  • #1 punch brand in craft
  • #1 scissors in craft and mass channel
  • #1 garden tool brand

Fiskars is the most recognized and decorated brand in its categories

  • Arthritis Foundation® Ease of Use Commendation on 59 garden and craft products
  • Teachers’ Choice Award for Fiskars Kids Scissors – Learning® Magazine
  • Teachers’ Pick for Fiskars Kids Scissors – Instructor® Magazine
  • Circle of Excellence (Best Household Products) for Fiskars Cuts+More™ Scissors – Family Circle
  • Green Design Award for the StaySharp Max™ Reel Mower (formerly Momentum™) – Popular Mechanics
  • Good Design Award on numerous Garden, Craft and Home products
  • red dot “best of the best” product design award on various products including Fiskars X-Series™ Axes Iittala is a leading Scandinavian design brand in homeware
  • Iittala is famous for its expertise in colored glass dating back to 1881 when a glass factory was established in the Iittala Village in Finland
  • Today Iittala offers people all the essential items one needs for preparing food, setting and decorating the table
  • Iittala’s products are multifunctional and easy to combine and its timeless design lives from generation to generation
  • The most well-known piece of Scandinavian glass design, the Alvar Aalto vase, is mouth-blown every day at the Iittala glass factory and has been in production for 75 years
  • Iconic Iittala designers who won several awards in Milan Triennales in the 1940s and 1950s and whose products have stood the test of time for over 50 years include Tapio Wirkkala, Timo Sarpaneva and Kaj Franck
  • Young classics since 2001 and still growing in popularity include Tools cookware by Björn Dahlström and Essence glasses by Alfredo Häberli
  • Awards Iittala designers have received since 2000 include red dot, Design+, iF Product Design Award, iF Product Design Award, Les Découvertes, Form, Certificate of Excellence, and Compasso d’Oro

www.iittala.com

Gerber is a leading global supplier of personal outdoor, tactical and industrial gear

  • Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential knives, tools and gear for enthusiasts and professional end users
  • Revolutionizing the way consumers purchase knives, tools and gear by focusing on distinct user groups, including Outdoor, Essentials, Hunting, Survival, Tactical, Industrial and Military segments
  • #1 Brand with military personnel and first responders worldwide
  • A leader in innovative partnerships, highlighted by the successful launch of the Gerber Bear Grylls Survival Series
  • A proud supporter of the Boy Scouts of America and the Rocky Mountain Elk Foundation
  • Survival Series Ultimate Knife is the #1 selling sporting goods knife in the world
  • Winner of the IWA International Knife Award for the Freeman Folder
  • “Gear of the Year” Award for the Crucial Tool – Men’s Journal Magazine
  • “Gear of the Year” Award for the Survival Series Ultimate Knife – National Geographic Adventure

www.gerbergear.com

Fiskars Corporate:
Hämeentie 135 A
P.O. Box 130
FI-00561 Helsinki, Finland
+358.204.3910

Fiskars Americas:
2537 Daniels Street
Madison, WI 53718
USA
1.866.348.5661

Please visit www.fiskarsgroup.com, www.fiskars.com and www.facebook.com/fiskars.


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